Home » Apple » Mobile ad libraries cause new security risks to Enterprise Security

A new risk to enterprise security that many companies neglect and fail to address properly is that of mobile advertising pop-ups. These ad libraries are basically used by mobile application developers to track customer behavior patterns and to boost ad revenue. But, the more usage of smartphones and tablets by staff poses a major security risk for enterprises. This is a security risk that they have never faced before and it brings with it a bundle of new issues that need proper solutions and agreement policies.

Some of the most renowned ad networks that work today are AdMob and Flurry and this supply to billions of devices across the world. But, these companies simply ‘leak’ private data of mobile users. This data consists of, but is not limited to, geo-location data, installed apps, pin codes, contact lists, mobile device ID information, SMS history and call details. It has been seen that almost two-thirds of applications that are installed on a mobile device continuously try to contact such a network.

These risks are undoubtedly a risk for home users. But, there are numerous antivirus and safety solutions present for home users to tackle these threats. But when it comes to enterprise staffs, the value of such information becomes higher as there is not just a person’s privacy at stake. Other details like company resources and secret data is also on the line so such risks should not be ignored.Mobile_security_survey_2012_introduction

The biggest problem with respect to these ad risks is that of transparency. It is not visible which applications are causing the most data leakage so it becomes difficult to control this risk. As a consequence mobile users can never be confirmed about who simply is getting access to their data and from what means. In order to protect sensitive information, it becomes important for businesses to keep an eye on these ad libraries and control them properly.

Some basic math here shows how horrible this risk really is. On an average, a mobile user downloads around 200 apps on his smart phone. Each application needs around 9 permissions on an average. So, one single person allows around 1,800 permissions via his smart phone. Now multiply that with the number of staff an organization has and the danger of it becomes disastrous. A company that employs around 500 employees has to deal with 900,000 tolerant permissions. A company with 1,000 employees has 1.8 millions of permissions to contend with, and so on. The larger is the organization, the higher the number of permissions allowed.

So what are the feasible workarounds for companies to tackle this threat? Here are some recommendations that we have for your enterprise network.

  • Control the electronic gadgets that your employees bring to the office.
  • Manage the applications that they install on the gadgets they use for official data and tasks.
  • If feasible, create in-house applications and services to make sure the security of these devices.
  • Make a habit of containerization. This refers to the designing of walls between the various applications on a device so that the data that one application gathers cannot be shared with another application.
  • Create consciousness and data training about the risks of mobile apps to organizational data.
  • Use a genuine and reliable Antivirus for the security of your devices. There are several Antivirus software’s available in the market these days but Bitdefender is one of the best. The features and user interface it has is one of the best. The other benefit is that after sale support is outstanding. Just dial toll free number of Bitdefender Technical Support for any help and the technicians are always available to fix the customer issues.

Several new age innovative threats that companies never knew about earlier are now freely moving and the common factor behind most of these enterprise security risks is that human behavior and error leads to most safety breaches. Mobile applications cannot be removed fully, so it is very significant for organizations to figure out efficient methods to control them so as to preserve their data.