Home » How To » Facebook Graph Search new feature of Facebook with added Threat

Facebook a few days back launched an extraordinary new feature called as Graph Search. Mark Zuckerberg CEO of Facebook, highlighted this feature as one of the 3 major pillars of Facebook (after Timeline and Newsfeed) that make the social network personalized and relevant. But how secure is Graph Search? Experts feel that there are numerous privacy and security concerns that comprise this feature and it is important for users to be alert of the related privacy settings.

What basically is Facebook Graph Search?

Facebook Graph Search is a facility that allows people use words as search queries when they are logged onto their Facebook profile. They then get specific results (related to themselves or their friends) for these queries. Such search queries will make Facebook searches similar to Google web searches. But, the big difference is that the search results will be particularly based on a user’s friend network.

Facebook Graph Search

To explain, one can search for “Restaurants my friends like” or something like “Pictures of my friends in Canada”. User can also post queries like “Images I have liked” or “Friends of friends who work or study in Canada”. Graph Search essentially permits a Facebook user to find things based on context and relationships. The feature utilizes the endless collection of tags, check-ins and Likes that have been posted by more than a billion Facebook users all around the globe. This means that Graph Search also works as a suggested engine for people to see what their friends like.Graph Feature in Facebook

How is Facebook Graph Search a threat?

While it is simple to see the advantages of Graph Search, the reality is that phishers and scammers will also use this feature to do social engineering threats more advanced than those we know of. Many Facebook users could also face potentially awkward situations thanks to the gathering of the data they have posted.

It is also reasonable that some users will carry out wrong searches. Some groups of people may also search for something harsh and then run down Facebook members for what they find. Government agencies could also use Graph Search to search people who are related to something that they feel is not appropriate. This will surge up censorship and moral policing that will terrorize the freedom of the Internet.

Example of Graph Search

On the upside, the data that can be viewed by Graph Search is already available on Facebook and the feature simply gathers and presents it. But it is also secure to think that Facebook will just use this data, to better target advertising efforts and will thus end up attacking user privacy as a result.

The major attack though, is that phishers can access a lot of data about their potential victims. This data can be used to tailor phishing threats to particularly target a victim. Corporate staff can also end up giving too much data which can be easily seen via Graph Search. So companies need to contain Facebook or social media training as a part of their security awareness initiatives. The fact is that all micro-targeting techniques that have been used by online advertisers for so long will now be present to cyber criminals as well.

It seems that Facebook users can’t opt out of this feature anymore that is a shame. But what users can do is manage their privacy settings to stop their Likes and other data from being visible to strangers. Graph Search does take into account the ideal security settings of users. But, many users do not actively adjust their privacy settings and many others are just unaware of them. These people will be affected the most as their data will be visible to anyone. In addition to adjusting their privacy settings, experts also advised users of Facebook to install the latest version of device protection software like AVG to stay protected from these kinds of phishing attacks and other social media tricks.

AVG Antivirus is reputed software that can protect device from these threats. The best part is that if user faces difficulty in using the software, he or she can contact AVG Technical Support toll free number for assistance. The technicians are always available to fix the issues of customers by taking the remote access.